Synesthetic | 2025 Summer

As part of an AI-native fashion video campaign, I led the end-to-end creative workflow, from concept development through final delivery.

The project explored multiple visual directions across fashion, material, and environmental storytelling, using generative AI as the primary production tool at every stage.

I translated high-level creative briefs into structured generation workflows, guiding visual consistency, motion direction, and color narratives across all sequences, while managing iterative approvals to ensure a cohesive final output.