Synesthetic | 2025 Summer

As Lead AI Artist for a fashion platform video campaign, I spearheaded the full creative pipeline — from pre-production concept design through post-production — using AI as the primary generative tool at every stage. The project comprised ten distinct visual concepts spanning fashion, nature, texture, and material storytelling, each developed with precise motion direction, color narratives, and transformation sequences tailored for video. Working entirely within an AI-driven workflow, I translated high-level creative briefs into detailed generation prompts, managed stakeholder approval rounds, and ensured a cohesive aesthetic across all shots — demonstrating that AI can fully own the creative process from the first reference image to the final moving image.